BOOHOO AUSTRALIAN COLLECTION

Boohoo's first dedicated Australian collection media showing last week at The Cullen, hosted by Park Avenue PR and the gorgeous Jess Dempsey from 'Whatwouldkarldo'.

 

I was absolutely stoked to be invited to the showings and loved meeting the lovely Park Avenue team as well as Jess! As one of the UK's fastest growing online retailers, it was so exciting to have a peak at the Boohoo's first Australian collection. ''This summer sees boohoo launches its first trend ahead collections – deeming Australian’s ‘Ahead of the rest of the world when it comes to on-trend fashion’. The first trend ahead collection will go live on site on 9^th September''

 

Full of bold prints, flirty florals, amazing colours and edgy styles, the collection, which is divided into three themed sub-collections, Monoscope, Porcelain and De Janeiro, projected a great representation of our Aussie Spring/Summer season - fun, bold and fashionable - There was also plenty to choose from covering everyone from the delicate girly-girl, to the funky beach babe to always-edgy fashionista. This exciting collection is only a few days away from launching and is an absolute must to checkout for some sweet new summer styles, and best of all the price range is between $26-$65! I've already got my eyes on a few pieces which I can't wait to brighten up my wardrobe with again!

http://www.boohoo.com/aus/page/home

 

 

 

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